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Business, 25.02.2020 02:42 bluebabyyy
The concept of target market as it pertains to marketing is defined as: Group of answer choices Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each. Tailoring brands and promotions to the needs and wants of local customer groups’ cities, neighborhoods, and even specific stores. A set of buyers sharing common needs or characteristics that the company decides to serve.]
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