A distributor with good contacts may appear to be the obvious choice in terms of generating quick sales and revenues but may not be the best one. Which of the guidelines for companies selecting independent distributors is this statement referring to

Options:

A) Select distributors; don't let them select you.

B) Look for distributors capable of developing markets.

C) Give local distributors control over marketing strategy.

D) Treat local distributors as long-term partners.

E) From the start maintain control.

B) Look for distributors capable of developing markets.

Explanation: A Distributor is a person or an organization saddled with the responsibility of transferring products from one point to another. An independent Distributor is a person or an organization which is not owned by the person or Organisations that it serves.

One of the best guildlines for selecting independent distributors is to select a distributor that is capable of developing markets which may be a new market or an existing market.

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