Which of the following statements regarding the valuing of costs and benefits is NOT correct? A. The first step in evaluating a project is to identify its costs and benefits. B. Because competitive markets exist for most commodities and financial assets, we can use them to determine cash values and evaluate decisions in most situations. C. In the absence of competitive markets, we can use oneminussided prices to determine exact cash values. D. Competitive market prices allow us to calculate the value of a decision without worrying about the tastes or opinions of the decision maker.

Option C

In the absence of competitive markets, we can use one-sided prices to determine exact cash values is NOT correct statement regarding the valuing of costs and benefits

Before choosing a unique project, discerning administrators lead a cost-benefit analysis to decide all the inherent costs and incomes that a firm might produce from the plan. The consequence of the analysis will decide whether the project is financially achievable.

Competitive profit or market share enlarged as an effect of the decision. Opponents do change the customer’s opinion of value. Buyers are buying over products and brands and accept price variations into account when assessing the condition and gains of competitive products.