Type the correct answer in the box. Spell all words correctly. Identify the marketing issue faced by the business based on the given scenario. Paul runs a small karate school in his town. He wants to expand his business to the neighboring town and set up a branch of his school there. Paul decides to do some market research to figure out who his target customers would be in that town. He collects the necessary customer background information and determines that his karate studio would appeal to customers aged 10-50, and could also provide after school classes where parents could collect their children on the way home from work. Matt’s marketing tactic is called .