Quality Is Free," meaning that the costs of poor quality have been understated, is the work of.

a. W. Edwards Deming.
b. Joseph M. Juran.
c. Philip B. Crosby.
d. Crosby, Stills, and Nash.
e. Armand Feigenbaum.

The right answer is, C. Philip B. Crosby.

Explanation:

In his contributions to quality management Philip B. Crosby postulated that quality is free, is to meet the requirements of a customer and that also what costs money are things that have no quality.

The correct answer is letter "C": Phillip B. Crosby.

Explanation:

American entrepreneur Phillip B. Crosby (1926-2001) is considered a pioneer in his contributions to theories and practices in quality and administrative management. In the companies and projects he was involved in, Crosby was considered a fundamental piece to improve quality conditions.

Crosby's theory of "Zero defects" states that quality is free. It is not a gift but it is free. What costs is producing goods without quality, which is the result of not doing things correctly at first attempt.