Consult www. phrma. org, the Pharmaceutical Research and Manufacturers of America. What steps is the branded indus-try taking to address the various ethical issues it faces, such as providing affordable drugs to poor countries?

The various steps are as follows:

Explanation:

1.Intellectual property

•There must be fair as well as effective incentives for innovation provided by the system.

•Talking about the rights, there must be certainty that must be given to innovators.

•Enforcement tools must be given to patent holders for defending infringed patents.

2.Neglected Disease

•There must be co-operation involved with governments of globe and non-governmental organizations (NGO’s)

•Not only the funds but medicines must be donated.

•In order to invent new medicines, drug discovery must be shared, and work of expertise must be shared.

3.Counterfeit Drug

•There must be promotion for safe online buying.

•Criminal networks must be rooted out.

•In order to fight against counterfeit drug issue, work must be done with public and private partners.

answer; offer in store wine and beer samples;