Compare the following sets of message openers. Circle the letter of the opener that illustrates a direct opening. Write an appropriate subject line for each opening paragraph.
a. Our company needs to conduct occasional customer surveys regarding new products. We used to invest in focus groups, but now we would like to try online research, about which we have heard good things. We hope this will save much time and money. We need information on how to do it, and your program called MySurvey might be just what we need. We are especially interested in incentives such as reward points might work.
b. Please send information about your program MySurvey so that our company can learn about online surveys.