Getting to know customers by name and personal preferences and offering discounts based on repeat purchases appeals to motives. a. rational b. patronage c. emotional d. None of these choices are correct.

C. Emotional Motives

Explanation:

Getting to know customers by name and personal preferences and offering discounts based on repeat purchases appeals to emotional motives. When we call KFC or McDonald's or Pizza Hut or any other well known restaurant then they call us by our name if we have bought something from there in the past as well. They save our data regarding name, phone number, address and the purchases. When we call second time, they call us by our name and feel bit attached to them, we feel that they know us, they have valued our previous purchase and feel connected. It definitely appeals to us emotionally. Moreover, if they offer us discount on the basis of your loyalty and repeat buying then certainly and most likely it will hit our emotions more hardly and chances are more that we become their loyal customer.

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