Country Comfort Coffee’s strategic management team is reviewing the company’s mission statement—to produce the world’s best-tasting coffee—to determine whether or not their new idea to produce pod coffee matches with the company’s core values. Does the pod coffee idea fit with Holden Evans' mission statement?

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast