Saddleback's Frozen Barbecue Sandwiches contain pork drenched with a vinegar-based barbecue sauce. It would not be popular in Texas where barbecue lovers want goat meat, or in the Carolinas where a mustard-based sauce is preferred. Given this information, Bubba's should use segmentation.

Geographic segmentation

Explanation:

Geographic segmentation happen when a business divides it markets into various groups based on the geographic locations of their customers. This strategy is adopted when your customer base have different preferences which is based on either their region, country, city, etc. An example of a business that practice geographic segmentation is McDonalds.

Geographic segmentation helps small businesses or startups to be cost effective especially with limited budgets. Geographic segmentation is very easy to perform when compared with other segmentations such as demographic segmentation, behavioural segmentation, etc.

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