Ski Safety sells emergency safety and rescue products to ski patrols and rescue workers at prices that are below those of its competitors, which offer a larger line of more expensive products and focus on broader markets. Ski Safety is pursuing a strategy.

a. cost-focus
b. focused-differentiation
c. cost-leadership
d. differentiation
e. narrow

The correct answer is the option A: cost-focus.

Explanation:

To begin with, a cost-focus strategy is the name given to a type of strategy defined by Michael Porter in competitive advantage in order to establish a strategy whose main purpose is to focus on a low price regarding the prices of the competitors in a narrow market. Therefore that in this case Ski Safety is pursuing a cost-focus strategy because the company is looking forward to compete in a narrow market thanks to a low price.

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