9.
Typically, ancillary products make up a small percentage of the revenue earned by sports an...
Business, 18.02.2020 18:03 Diamondnado3046
9.
Typically, ancillary products make up a small percentage of the revenue earned by sports and entertainment professionals.
True
False
10.
A commodity’s demand causes its price to go up.
True
False
11.
Entertainment has been an important part of society throughout history.
True
False
12.
The marketing of a sports or entertainment commodity is pretty much the same as marketing any other commodity.
True
False
13.
The core of marketing is
Real value
Perceived value
Utility
Social media
14.
A consumer who is willing to pay more for a pre-assembled piece of furniture as opposed to a cheaper piece of furniture that has to be put together after purchase recognizes the item’s
Real value
Perceived value
Form utility
Possession utility
15.
An item’s real value is
Equal to its price
Always greater than its perceived value
Equal to the cost of its production
An average of the price of competitor items
16.
A consumer’s family size is part of his or her
Behaviors
Demographics
Psychographics
Market segmentation
17.
What is the primary reason that companies give away content for free?
Because it doesn’t cost them much to hire writers
Because customers are likely to share a company’s content on social media
Because it helps them build a good reputation
Because customers who value their content are more likely to buy products from them
18.
When a fan has a negative experience at an event, they are more likely to share that experience with others.
True
False
19.
When an event marketer attempts to make an event appear as appealing as possible, they are using
Push marketing
Pull marketing
Personalized marketing
Mass marketing
20.
Low-budget sports and entertainment marketers who want to use 21st-century advertising wisely can benefit from
An accountant
A media strategy
Product enhancements
A credit card loan
Answers: 1
Business, 22.06.2019 04:50
Problem 9-5. net present value and taxes [lo 1, 2] penguin productions is evaluating a film project. the president of penguin estimates that the film will cost $20,000,000 to produce. in its first year, the film is expected to generate $16,500,000 in net revenue, after which the film will be released to video. video is expected to generate $10,000,000 in net revenue in its first year, $2,500,000 in its second year, and $1,000,000 in its third year. for tax purposes, amortization of the cost of the film will be $12,000,000 in year 1 and $8,000,000 in year 2. the company’s tax rate is 35 percent, and the company requires a 12 percent rate of return on its films. required what is the net present value of the film project? to simplify, assume that all outlays to produce the film occur at time 0. should the company produce the film?
Answers: 2
Business, 22.06.2019 22:50
Suppose that the u.s. dollars-mexican pesos exchange rate is fixed by the u.s. and mexican governments. assume also that labor is mobile between the united states and mexico due to low transportation costs.which of the following situations is likely to happen as a result of a simultaneous increase in the demand for u.s. goods and decrease in the demand for mexican goods? (pick mexican unemployment rate increases, and the country undergoes bad economic times for a sustained u.s. unemployment rate increases, and the country undergoes bad economic times for a sustained mexican unemployment rate rises at first, but it soon drops as unemployed mexicans move to the united states for mexican unemployment rate rises at first, but then it drops as mexican pesos depreciate against u.s. dollars.
Answers: 1
Business, 23.06.2019 16:00
On january 1, 2018, wetick optometrists leased diagnostic equipment from southern corp. which had purchased the equipment at a cost of $2,256,342. the lease agreement specifies six annual payments of $490,000 beginning january 1, 2018, the beginning of the lease, and at each december 31 thereafter through 2022. the six-year lease term ending december 31, 2023 (a year after the final payment), is equal to the estimated useful life of the equipment. the contract specifies that lease payments for each year will increase on the basis of the increase in the consumer price index for the year just ended. thus, the first payment will be $490,000, and the second and subsequent payments might be different. the cpi at the beginning of the lease is 120. southern routinely acquires diagnostic equipment for lease to other firms. the interest rate in these financing arrangements is 12%. (fv of $1, pv of $1, fva of $1, pva of $1, fvad of $1 and pvad of $1) prepare the appropriate journal entries for wetick and southern to record the lease at its beginning.
Answers: 3
Business, 24.06.2019 01:40
Which of the following statements best explains why producers conduct market research? a. predicting what the government will do producers reduce costs. b. understanding market forces enables producers to make free choices. c. knowing what consumers want producers make more money. d. anticipating trends makes it easier to distribute goods and services.
Answers: 1
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