Quinn makes picture frames from driftwood found on the beach. She has chosen to individually market to customers and makes frames to fit their specifications. If Quinn wants to grow the business larger and be more successful, what is she required to do?

a. provide a generic experience for costumers

b. market to a general, wider market

c. change its production strategy and marketing mix to scale up to meet growing demand

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.