Business, 17.02.2020 18:09 janely6017

Nielsen Media Research collects national TV ratings by using a "people meter." This is a box that is attached to TV sets, VCRs, DVRs, cable boxes, and satellite dishes in about 20,000 households across the country. A viewer uses the remote to signal the people meter that someone is watching a TV program. The box then transmits the viewing information to the Nielsen Company. The information Nielsen is collecting is referred to as .

(A) choicesinternal secondary
(B) datainteractive industry
(C) datasensitivity dataexternal secondary
(D) dataobservational data

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Nielsen Media Research collects national TV ratings by using a "people meter." This is a box that is...

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