Case Study# 9: HSBC
cises/Questions:
What were the risk
Evaluate HSBC's recent busines
+ were the risks and benefits of HSBC's position
Denerits of HSBC's positioning itself as the "World's Local Bank"?
luate HSBC's recent business and marketing shift. How do you think its current ad campaign
agline, "HSBC helps you unlock the world's potential," resonate with its key consumers?
og
ama 6oz moduón coers
(Provide your answer/response in space provided below]
09600: Infon 6
- tagline reflects HSBC's positi as a globle spanning
HK and S B corpos - in 1865 to the growing trade between
China and Uk.
The noce the second largest baola in the world.