You are the founder of Shadow Skateboards, and you are considering methods of gaining andsustaining a competitive advantage. Which of the following changes has the bestchance of quicklycreating a sustainable advantage?1. devoting significant resources to researching and developing new products that will bemore durable than competitors'2. automating the manufacturing process to reduce production costs3. allowing customers to upload their own image designs and help assemble the finishedproduct at retail locations4. switching to a just-in-time inventory system to reduce inventory costs

As a  founder of Shadow skateboards, I am  considering methods of gaining and sustaining a competitive advantage I will do this by Allowing customers to upload their own image designs and help assemble the finished product at retail location.

Correct answer is (3) ,

Explanation:

Sustaining and gaining  competitive advantage means offer greater values and benefits to consumers as compared to our competitors.As a founder of Skateboards i will let my customers to upload the design of skateboard as per their own requirements and then at my retail outlet i will assemble that.It will enable us to attract more and more customers.

This will provide them an opportunity to get the product as per their own designs and that too without any inconvenience.That will be assembled and taken at retail outlet.It will save their time and they may be able to utilize that time somewhere else.It will lead to enhanced customer satisfaction and greater benefits for a concern.

b is the correct answer