Joan is trying to gather information on the membership at her Zen Center. She estimates that it will cost around $1,000 to gather the information but expects the information to lead to increased membership revenue of $1,100. Based on this information, Joan should:

(A) not gather the information since she will only gain $100.
(B) not gather the information since it will cost money and the Zen Center is a not-for-profit organization
(C) gather the information since the net gain will be $100.
(D) gather the information regardless of the cost

C) gather the information since the net gain will be $100.

Explanation:

Customers information is always and if you are able to make gain money by containing information, it's even better. From an economic point of view, the research will generate a gain, therefore it should be carried out. It doesn't matter if the gain is large or small (better if its large), what matters is that it exists. So Joan should gather the information it even if the gain was only $1.

answer(d) encourage cooperation by improving the chances of mutually agreeable transactions;