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Business, 14.02.2020 02:47 Allyf23

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?
A. Reducing buyer power with a loyalty program.
B. Increasing buyer power with a loyalty program.
C. Decreasing supplier power with a differentiated product.
D. Creating a substitute product.

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