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Business, 14.02.2020 01:04 daemonacoster

The first step in creating AR perceptual GAP maps typically involves:
A. measuring consumers attribute perceptions using a Likert-type scale.
B. creating a data cube that is impressive in size.
C. conducting a factor analysis to group individual respondents together based on preferences.
D. conducting a cluster analysis to reduce large attributes to small factors.

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The first step in creating AR perceptual GAP maps typically involves:
A. measuring consumers a...
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