While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?
a- economic
b- sociocultral
c- demographic
d- technological
e- legal
Answers: 3
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While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and...
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