Business, 13.02.2020 18:33 priscilaannmendez

Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the mature U. S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because.

a. print media are different in Europe, and it would be difficult to create a global campaign.
b. advertising regulations differ in other countries, including advertising to children.
c. domestic advertising agencies cannot earn commissions on advertising they place overseas.
d. research indicates that European children do not eat breakfast as often as American children.
e. literacy rates are significantly lower in Europe, and print ads would be ineffective.

Answers: 2

Show answers

Another question on Business

Business, 22.06.2019 15:00

(a) what do you think will happen if the price of non-gm crops continues to rise? why? (b) what will happen if the price of non-gm food drops? why?

Answers: 2

Answer

Business, 22.06.2019 17:40

Croy inc. has the following projected sales for the next five months: month sales in units april 3,850 may 3,875 june 4,260 july 4,135 august 3,590 croy’s finished goods inventory policy is to have 60 percent of the next month’s sales on hand at the end of each month. direct material costs $2.50 per pound, and each unit requires 2 pounds. raw materials inventory policy is to have 50 percent of the next month’s production needs on hand at the end of each month. raw materials on hand at march 31 totaled 3,741 pounds. 1. determine budgeted production for april, may, and june. 2. determine the budgeted cost of materials purchased for april, may, and june. (round your answers to 2 decimal places.)

Answers: 3

Answer

Business, 22.06.2019 22:00

Exercise 2-12 cost behavior; high-low method [lo2-3, lo2-4] speedy parcel service operates a fleet of delivery trucks in a large metropolitan area. a careful study by the company’s cost analyst has determined that if a truck is driven 120,000 miles during a year, the average operating cost is 11.6 cents per mile. if a truck is driven only 80,000 miles during a year, the average operating cost increases to 13.6 cents per mile. required: 1.& 2. using the high-low method, estimate the variable and fixed cost elements of the annual cost of truck operation. (round the "variable cost per mile" to 3 decimal places.)

Answers: 3

Answer

Business, 23.06.2019 02:00

Here are the expected cash flows for three projects: cash flows (dollars) project year: 0 1 2 3 4 a − 6,100 + 1,275 + 1,275 + 3,550 0 b − 2,100 0 + 2,100 + 2,550 + 3,550 c − 6,100 + 1,275 + 1,275 + 3,550 + 5,550 a. what is the payback period on each of the projects? b. if you use a cutoff period of 2 years, which projects would you accept?

Answers: 2

Answer

You know the right answer?

Celia's firm has developed a breakfast cereal targeted toward children. Rather than compete in the m...

Questions