A. June 2017: Raised subscription fee to $25.50 per month from July 2017 onward. The budgeted number of subscribers for this monthly fee is shown in the July - September data table. Planning b. June 2017: Informed existing subscribers that from July onward, monthly fee would be $25.50. Control c. July 2017: Offered e-mail service to subscribers and upgraded other online services. Planning d. October 2017: Dismissed the vice president of marketing after significant slowdown in subscribers and subscription revenues, based on July through September 2017 data in the July - September data table. Control e. October 2017: Reduced subscription fee to $22.50 per month from November 2017 onward. Planning Requirement 2. Give two examples of other planning decisions and two examples of other control decisions that may be made at PostNews. Planning decisions: Raise or lower advertising fees Charge a fee to on-line retailers when customers click from PostNews to the retailers website Control decisions: Evaluate how customers like the new format for the weather information
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A. June 2017: Raised subscription fee to $25.50 per month from July 2017 onward. The budgeted number...
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