A company's mission statement does NOT:.
a) identify the company's services and products.
b) specify the buyer's needs that the company seeks to satisfy.
c) identify the customer or market that the company intends to serve.
d) give the company its own identity. explain "where we are headed.

d) give the company its own identity. explain "where we are headed.

Explanation: A company's mission statement is a statement that specifically highlights the following

(1) The needs of the customer which the company plans to fulfill.

(2) Highlight the company's products and services which are rendered.

(3) It should also identify the Customer or market it is trying to reach.

This is what a good mission statement should be, The mission statement is different from the vision statement which tends to highlight where the company is heading to in the future.

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