According to Michael Porter, a firm practicing a niche strategy:

a. Has relative market share and emphasizes efficient-scale facilities.
b. Dominates a particular target market although its overall market share may be low.
c. Chooses high-growth markets while holding onto substantial mature markets.
d. Attempts to pioneer in product/market development.
e. Insulates itself from competitive rivalry by creating brand loyalty and the resulting lower sensitivity to price.

Asmartphone manufacturing company uses social media to achieve different business objectives. match each social media activity of the company to the objective it the company achieve.

Turtle corporation produces and sells a single product. data concerning that product appear below: per unit percent of sales selling price $ 150 100 % variable expenses 75 50 % contribution margin $ 75 50 % the company is currently selling 5,600 units per month. fixed expenses are $194,000 per month. the marketing manager believes that a $5,300 increase in the monthly advertising budget would result in a 190 unit increase in monthly sales. what should be the overall effect on the company's monthly net operating income of this change?

Increases in output and increases in the inflation rate have been linked to