Rather than going after the whole bicycle market, Raleigh Wheels seeks to meet the needs of a particular market segment. This segment consists of customers who pursue biking as a lifestyle choice and who want an all-steel bicycle that is durable and of high quality, and that provides a comfortable, quality ride. Which of the following is the least likely reason for Raleigh to pursue this particular market segment rather than the whole market?
a. To appeal to the whole bicycle market, Raleigh would have to develop a brand image that appeals to the masses who seek comfort in conformity and simultaneously appeal or other customers who seek to express their individualism.
b. To appeal to the whole bicycle market, Raleigh would have to do extensive market research.
c. To appeal to the whole bicycle market, Raleigh would have to provide a product that is of high enough quality to satisfy premium customers and yet priced low enough for price sensitive customers.
d. To appeal to the whole bicycle market, Raleigh must have the monetary resources to create and place advertisements in the disparate media that different customers enjoy.