Put the five stages of the purchase decision process in the sequence in which they occur for high involvement purchases. (Put the first stage on top.) 1. Problem recognition

2. Information search

3. Alternative evaluation

4. Purchase decision

5. Post-purchase behavior

Post test question number 9 for entering the job market

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.

Complete electronics inc. sells a point-of-sale computer with a two-year service contract. complete collects $ 2 comma 500 cash for the selling price of the computer and $ 576 for the two-year service contract. how is revenue recognized?