Which of the following statements about sales force management is true? Group of answer choices

1. Sales management is no different from any other kind of management.
2. Personal selling is usually less expensive than advertising.
3. The sales force is the firm's most direct link to the customer.
4. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented.
5. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today.

You own a nonunion company with 93 nonexempt employees. all of these employ- ees pack books into boxes for shipment to customers throughout the united states. because of wide differences in performance, you have decided to try performance appraisal, something never done before. until now, you have given every worker the same size increase. now you want to measure performance and reward the best performers with bigger increases. without any further information, which of the five types of appraisal formats do you think would be most appropriate? justify your answer. do you anticipate any complaints, or other comments, from employees after you implement your new system?