means the message has a tendency to mislead, confuse, or deceive the public. a. Collusion b. Marketing fraud c. Literally false d. Implied falsity e. Puffery

Describe how to write a main idea expressed as a bottom-line statement

Double corporation acquired all of the common stock of simple company for

Which of the following would indicate an improvement in a company's financial position, holding other things constant? a. the inventory and total assets turnover ratios both decline.b. the debt ratio increases.c. the profit margin declines.d. the times-interest-earned ratio declines.e. the current and quick ratios both increase.