The major objective of a ‘standard test market’ usually is .

a. To examine the effects of minor changes in marketing programs
b. To ‘forecast’ potential sales for new products prior to their commercialization
c. To test the effects of alternative advertisements for their ability to gain consumer attention and brand name recognition
d. To test the effects of price changes on sales revenue under ‘real market conditions.’
e. To test the effects of price changes on sales revenue under conditions in which competitors are not likely to know the test is being conducted.

Sean lives in dallas and runs a business that sells boats. in an average year, he receives $722,000 from selling boats. of this sales revenue, he must pay the manufacturer a wholesale cost of $422,000; he also pays wages and utility bills totaling $268,000. he owns his showroom; if he chooses to rent it out, he will receive $2,000 in rent per year. assume that the value of this showroom does not depreciate over the year. also, if sean does not operate this boat business, he can work as a paralegal, receive an annual salary of $21,000 with no additional monetary costs, and rent out his showroom at the $2,000 per year rate. no other costs are incurred in running this boat business.identify each of sean's costs in the following table as either an implicit cost or an explicit cost of selling boats.implicit costexplicit costthe wages and utility bills that sean pays the rental income sean could receive if he chose to rent out his showroom the salary sean could earn if he worked as a paralegal the wholesale cost for the boats that sean pays the