Among the segmentation variables related to purchase behavior is consumers' share of wallet. This term refers to the Select one: a. money that a consumer spends with one firm as a share of all the money that the consumer spends in that category O b. total amount of money that a consumer spends as a share of that consumer's yearly expenditures. O c. money that a consumer spends with one firm as a share of that consumer's discretionary income. O d. money that a consumer spends with a representative firm as a share of all the money spent by similar

The correct answer is letter "A": money that a consumer spends with one firm as a share of all the money that the consumer spends in that category.

Explanation:

Share of wallet refers to the money a consumer spends with the product or service of one company instead of using it with competitors. Some companies' marketing departments focus on retaining those consumers rather than acquiring new wit the purpose of promoting brand loyalty. Some firms even start offering complementary products targeted to their existing consumers.

the specific actions take by the fed. what the fed was attempting to do by taking these actions. the result of the actions taken by the fed

urban company reports the following information regarding its production cost: units produced 37,000 units direct labor $ 30 per unit direct materials $ 35 per unit variable overhead $ 237,000 in total fixed overhead $ 127,000 in total