During what marketing era were manu­facturers concerned with product innovation and not with satisfying the needs of individ­ual consumers?

During the production oriented era the marketing features were concerned with the product innovation and not the need of the customers

Explanation:

The era in marketing refers to the different time period in which the customers or the change or the shift in the technology or the class of the product occurs. This gives us a clear outline of how the industries are developed

The main concept of the production oriented era is that it will only focus in developing the high quality products and it will not satisfy the needs of the individual customers

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