Amazon, the largest online retailer, has experimented with physical stores and recently bought whole foods. whole foods has almost 500 stores and gives amazon facilities for rapid physical expansion. the general insight here is that

to survive today, organizations need to be present in both the online and physical markets

Explanation:

So far Amazon has dominated the online space when it comes to buying products and services. But the scenario in the question makes it clear that having only one channel open to customers (online) is not sufficient.

It is necessary to diversify by having physical stores in addition to online stores.

Some consumers for example will want to examine what they are buying before paying, others will not have the patience to wait for delivery of goods. So the physical store will serve these segments of customer's.

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answer; swot analysis;