Organizations are moving toward more focused development approaches, seeking to improve not only the functionality of the systems they have in place, but consumer confidence in their product.

Security

Explanation:

Nowdays, customers expect a product that will not only provide the functionalities they need but that are secure given the amount of threats that exist. Because of that, companies now have security as a top priority when they are developing a system to be able to fulfill consumers expectations and that they are confident in the product the company is offering. Because of this, the answer is that organizations are moving toward more security focused development approaches, seeking to improve not only the functionality of the systems they have in place, but consumer confidence in their product.