You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time. the information in the report relates to

a) reach
b) frequency
c) impact
d) engagement
e) qualitative value

Aproperty title search firm is contemplating using online software to increase its search productivity. currently an average of 40 minutes is needed to do a title search. the researcher cost is $2 per minute. clients are charged a fee of $400. company a's software would reduce the average search time by 10 minutes, at a cost of $3.50 per search. company b's software would reduce the average search time by 12 minutes at a cost of $3.60 per search. which option would have the higher productivity in terms of revenue per dollar of input?