The coffee collective's goal is to provide customers with a unique coffee drinking experience and a loyalty rewards program. in doing so, the coffee collective is differentiating their experience in hopes of providing for their customers.

a) perceived inferior value
b) perceived superior value
c) a pure substance economy
d) market research
e) economies of scale

On april 1, santa fe, inc. paid griffith publishing company $2,448 for 36-month subscriptions to several different magazines. santa fe debited the prepayment to a prepaid subscriptions account, and the subscriptions started immediately. what amount should appear in the prepaid subscription account for santa fe, inc. after adjustments on december 31 of the first year assuming the company is using a calendar-year reporting period and no previous adjustment has been made?