J. j. servan-schreiber’s prediction about the u. s. economy did not come true for many reasons, butone of the more important was that american mncs confronted

a. a resurgence of competition from all over the world.
b. an unprecedented decline in the global gross national product.
c. the dissolution of state-owned enterprises in developing countries such as venezuela andchile.
d. the decadence of communism. the dissolution of colonial powers.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.