Gerald's tire store sets itself apart from competitors by the extra attention it pays to providing fast, courteous service in a clean, professional-looking environment. gerald's has used this strategy for over 40 years, expanding to 15 outlets. gerald's tire store has created a to create and deliver value and to develop a sustainable competitive advantage.

a. market development strategy
b. set of metrics
c. macro, or overarching, strategy
d. diversification strategy
e. segmentation strategy

Assume that a national restaurant firm called bbq builds 10 new restaurants at a cost of $1 million per restaurant. it outfits each restaurant with an additional $200,000 of equipment and furnishings. to partially defray the cost of this expansion, bbq issues and sells 200,000 shares of stock at $30 per share. what is the amount of economic investment that ahs resulted from bbq's actions? how much purely financial investment took place?

Peppy roaney believes that pizza is a much more versatile dish than most people realize. as the national marketing manager for pizza guys, he observed how consumers were delighted with barbecue pizza, hawaiian pizza, mexican pizza and other unique combinations. his suggestions for other unusual pizzas, however, were met with a negative response by his superiors. even some of his colleagues laughed at his ideas. peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. peppy realizes that he will take a risk when he leaves his job with pizza guys and embarks upon a new venture: peppy's pizzazzeria. peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers. peppy is confident that peppy's pizzazzeria will be a success, but only if he has enough money to do things right. since peppy has very little personal wealth, he knows he must obtain financial assistance. in order to prepare for meetings with bankers and p

Companies in the u.s. car rental market vary greatly in terms of the size of the fleet, the number of locations, and annual revenue. in 2011 hertz had 320,000 cars in service and annual revenue of approximately $4.2 billion. the following data show the number of cars in service (1000s) and the annual revenue ($ millions) for six smaller car rental companies (auto rental news website, august 7, 2012). excel file: data14-09.xls if required, enter negative values as negative numbers. a. select a scatter diagram with the number of cars in service as the independent variable. b. what does the scatter diagram developed in part (a) indicate about the relationship between the two variables? c. use the least squares method to develop the estimated regression equation (to 3 decimals). ŷ = + x d. for every additional car placed in service, estimate how much annual revenue will change. by $ e. fox rent a car has 11,000 cars in service. use the estimated regression equation developed in part (c) to predict annual revenue for fox rent a car. round your answer to nearest whole value. $ million hide feedback partially correct