Carlos arruza company exchanged equipment used in its manufacturing operations plus $3,000 in cash for similar equipment used in the operations of tony lobianco company. the following information pertains to the exchange.

carlos arruza co. tony lobianco co.

equipment (cost) $28,000 $28,000

accumulated depreciation 19,000 10,000

fair value of equipment 12,500 15,500

cash given up 3,000

a) prepare the journal entries to record the exchange on the books of both companies. assume that the exchange lacks commercial substance.

b) prepare the journal entries to record the exchange on the books of both companies. assume that the exchange has commercial substance.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.