The application of not-for-profit marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole is referred to as:

A)Social marketing

Explanation:

Note that marketing is carried out in various forms. One of such forms is social marketing which is used for a social cause.

In social marketing, tactics are used to alter or create behaviors that have a positive effect on the targeted individuals.

For example, we may here of national family planning program awareness, which uses social marketing.

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