Business, 21.01.2020 23:31 kayliebug2003

Frosty inc., a beverage manufacturer, only had one product in its line and was targeting all types of customers. with respect to the market coverage alternatives, which of the following best characterizes the approach used by the company?

a. benefit marketing
b. concentrated marketing
c. niche marketing
d. undifferentiated marketing

Answers: 2

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