The core power of personal selling, and primary source of its persuasiveness, draws from the opportunity sales people enjoy to:

listen to prospects and customers                        

Explanation:

Personal marketing takes place when a salesperson interacts with a prospective customer to make a deal.

Personal selling could be described as ' the system of individual-to-individual contact between a salesman and a potential consumer, where the prior discovers about the desires of the consumer and tries to meet those needs by giving the client the opportunity to purchase anything of interest, such as goods or services.

word can also be utilized to describe the state where a corporation employs a sales team as among the primary ways in which it interacts with consumers.