In its advertisements, papa john's pizza tells potential customers that its pizzas are made with fresher and better ingredients than competitors' pizzas. the goal of this strategy is to achieve: student responsevaluecorrect answerfeedbacka. product differentiation. 100% b. an equilibrium price. c. a monopsony. d. a perfectly competitive market. general feedback: through tactics such as advertising, branding, and packaging, sellers try to convince buyers that similar products are different in some way. successful product differentiation gives a seller a competitive advantage over others offering similar products.

marketing strategies should be established before marketing objectives are decided. t/f

Lincoln company has an accounting policy for internal reporting purposes whereby the costs of any research and development projects that are over 70 percent likely to succeed are capitalized and then depreciated over a five-year period with a full year of depreciation in the year of capitalization. in the current year, $400,000 was spent on project one, and it was 55 percent likely to succeed, $600,000 was spent on project two, and it was 65 percent likely to succeed, and $900,000 was spent on project three, and it was 75 percent likely to succeed. in converting the internal financial statements to external financial statements, by how much will net income for the current year have to be reduced? a. $180,000b. $380,000c. $720,000d. $900,000

What is the relationship between marginal external cost, marginal social cost, and marginal private cost? a. marginal social cost equals marginal private cost plus marginal external cost. b. marginal private cost plus marginal social cost equals marginal external cost. c. marginal social cost plus marginal external cost equals marginal private cost. d. marginal external cost equals marginal private cost minus marginal social cost. marginal external cost a. is expressed in dollars, so it is not an opportunity cost b. is an opportunity cost borne by someone other than the producer c. is equal to two times the marginal private cost d. is a convenient economics concept that is not real