Companies address needs by putting forth a a set of benefits that they offer to customers to satisfy their needs.

value proposition

Explanation:

A value proposition refers to the guarantee of meaning that needs to be provided, shared, and remembered. It is a customer trust in how quality (advantage) is always to be provided, perceived, and gained. A value proposition might refer to an entity as a whole, or sections of it, or account holders, or products.

Another aspect of the corporate strategy is to build a value proposition. This Model is depcited on a distinct consumer value proposition," Kaplan and Norton claim. "Customer satisfaction is the foundation of stable wealth creation."

answer; offer in store wine and beer samples;