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Business, 11.01.2020 07:31 OinkFred

Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?

a) it is easier to classically condition novel brands versus familiar brands.
b) it is easier to classically condition well-known brands versus novel brands.
c) well-known brands are easier to convert into conditioned stimuli versus novel brands.
d) attempts to use classical conditioning to sell products have been largely unsuccessful.

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