Business, 11.01.2020 03:31 samanthalopez11

Neptune biometrics, despite its promising technology, is having difficulty generating profits. having raised $85 million in an initial public offering of its stock early in the year, the company is poised to introduce a new product, an inexpensive fingerprint door lock. if neptune engages in a promotional campaign costing $55 million this year, 345 page 282 its annual after-tax cash flow over the next five years will be only $1 million. if it does not undertake the campaign, it expects its after-tax cash flow to be −$15 million annually for the same period. assuming the company has decided to stay in its chosen business, is this campaign worthwhile when the discount rate is 8 percent? why or why not?

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Neptune biometrics, despite its promising technology, is having difficulty generating profits. havin...

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