Suppose you own the patent for a new type of bicycle light, hence giving you a monopoly over the industry. if you lower the price of the lights from $10 to $9, then we know for sure that at the new price: a) marginal cost is more than $9. b) marginal cost is less than $9. c) marginal revenue is less than $9. d) marginal revenue is more than $9. e) none of the above.

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.