What impact might an economic downturn have on a borrower’s fixed-rate mortgage? it might cause a borrower’s payments to go up. it might cause a borrower’s payments to go down. it has no impact because a fixed-rate mortgage cannot change. it has no impact because the economy does not affect interest rates.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.