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Business, 03.01.2020 06:31 yo2lo15

Involves the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, skin conductance, breathing, brain activity (using functional magnetic resonance imaging [fmri]), and brain waves (electroencephalography [eeg]).

a. neuromarketing
b. neuroscience
c. cerebromarketing
d. stimulus marketing

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