Involves the study of an individual's involuntary responses to marketing stimuli, including eye movement, heart rate, skin conductance, breathing, brain activity (using functional magnetic resonance imaging [fmri]), and brain waves (electroencephalography [eeg]).
a. neuromarketing
b. neuroscience
c. cerebromarketing
d. stimulus marketing
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Involves the study of an individual's involuntary responses to marketing stimuli, including eye move...
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