Mars, inc., makers of snickers candy bars launched its you're not you when you're hungry promotion campaign. the company's television commercials portrayed regular people disguised as celebrities behaving badly because they were hungry. along with the commercials, print ads were released featuring inversion illusions showing the difference between someone whose hunger is satisfied and someone whose hunger is clearly not. in addition, the print ads included a coupon for a snickers candy bar. this type of promotional strategy is referred to as

E.  integrated marketing communications.

Explanation:

Based on the information provided within the question it can be said that this type of promotional strategy is referred to as integrated marketing communications. This type of strategy focuses on making sure that all forms of communication within the organization is completely linked together. Which is what is being seen in this promotional ad by having every part of the ad interconnected.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: