More than 90 percent of cereal is consumed at breakfast, but ads for kellogg's cracklin' oat bran says it tastes like oatmeal cookies and makes "a great snack anytime". kellogg's is implementing a strategy of with this product.
a. market penetration
b. market development
c. product development
d. product diversification
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More than 90 percent of cereal is consumed at breakfast, but ads for kellogg's cracklin' oat bran sa...
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